By Tim Molony, CPCU AIC – Click Here for Tim’s LinkedIn
Insurance claims professionals know that what’s pictured isn’t always what it seems. That’s exactly the point I was making in my recent LinkedIn post — and the discussion that followed only underscored how interpretation and context are everything in our work.
The Setup: Two Rooftop Units, Two Perspectives
In the original post, I shared side-by-side photos of two rooftop HVAC units (RTUs) and invited the claims community to analyze what they saw. The prompt was simple:
Assume these two RTUs are on the same roof.
Let’s discuss the clues — and the point that’s often overlooked. (LinkedIn)
The scenario challenges us to look deeper than a surface appraisal and instead apply the sort of forensic thinking we use daily in claims evaluation and dispute resolution.
What the Comments Revealed
The response from the LinkedIn community kicked off a lively and insightful exchange — and it’s worth highlighting a few themes that emerged:
1. Looking Beyond Damage to History
One commenter suggested the older unit (from 2019) showed more and older damage, raising questions about whether it had been previously claimed but not replaced — or possibly misrepresented in prior documentation. (LinkedIn)
This perspective highlights a core challenge in claims work: understanding asset history — not just what’s in front of us today.
2. Interpreting Visual Clues
Another professional noted differences in the vents, shell colors, and base configuration between the two units, underscoring how small visual cues can change our assumptions about age, repairs, or events that impacted the asset. (LinkedIn)
Claims experts often act as visual detectives, piecing together subtle patterns to support coverage decisions or exclusions.
3. Questioning Common Assumptions
One contributor even pushed back with humor — suggesting the scenario was “all fraud” because the damage didn’t extend beyond the units themselves. (LinkedIn)
While tongue-in-cheek, it reflects a real tension in claims: when do we question documentation integrity versus seek additional evidence?
Why This Matters
At Pre-Loss, our mission is to bring clarity and trust back to the claims process and reduce ambiguity that all too often leads to dispute — and this exercise embodies that mission in microcosm. (Pre-Loss)
In every claim, it’s not enough to see something — we must interpret it correctly, bring context to it, and engage with stakeholders who bring additional pieces of the story. A single photo rarely tells the full narrative, and this exercise showed just how varied expert interpretation can be.
Join the Discussion
If you’re passionate about forensic analysis, claims accuracy, and interpretive excellence — I invite you to join the ongoing conversation. The insights shared in the comments reflect the real everyday expertise of claims professionals who are willing to look beyond the obvious. (LinkedIn)
Whether you’re assessing hail damage, reviewing historical repairs, or navigating complex coverage questions, remember that what you think you see is often just the beginning.


